Relayion
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Marketing

Loyalty & promotions

Promotional SMS performs better when it comes from a number the customer recognises. A local number reads as the business reaching out, not a marketing platform.

SMS · OUTBOUND
Double points this weekend at Northwind. Show this at checkout.
✓ Sent

A business with a loyalty programme needs to reach customers with offers, reminders, and updates. The channel that works is SMS. It does not require the customer to have the app installed, and open rates are consistently higher than email.

With Relayion, the business pairs its existing Android phone to the API. Marketing messages go out through Relayion's API. STOP and HELP replies arrive at your webhook so your system can update opt-out preferences and trigger support responses immediately.

Because the number is consistent and local, it may feel more recognisable than messages from shared sender pools. The same number that customers use to call the business is the number they receive messages from.

Volume varies: a weekend promotion might send thousands of messages, a slow week might send none. Relayion charges a flat monthly platform fee up to your plan limit. The SIM plan covers transmission the same way it always has.

Send a promotional message
POST /api/v1/outbound HTTP/1.1
Authorization: Bearer rlyn_bfb4d3c9…
{
"recipientNumber": "+1 503 555 0177",
"body": "Double points this weekend at Northwind.
Show this message at checkout. Reply STOP to opt out."
}
// Response
{ "success": true, "data": { "id": "msg_…", "status": "DISPATCHED" } }
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